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Perpetual mid-season

Sainsbury’s were out of their nice orange juice so we had to buy Tropicana instead. Eating breakfast and reading the back of the carton I found this:

So every day a mile long Tropicana train travels over a thousand miles from lush, green groves to New York laden with just-squeezed juice. Naturally pure, and squeezed from only the choicest oranges, each one handpicked at its mid-season best.

How curious. That is either a very liberal use of the word “just” or those green groves have remarkably short pre and post seasons.